Arguably one of the most important features of your podcast (other than the recordings) is the name. Along with your logo, this is the first impression listeners will have with your show, and in a world of reading books by their covers, it is critical that you’re leaving a good impression from the get-go. Today … Read more
Podcasting is big business, and whether you are an avid listener, or have little to no interest in the topic, chances are you will be well aware of the format in some capacity. With major streaming platforms such as Spotify and Apple Music increasingly pushing the format – as well as many popular public figures … Read more
To host a podcast takes skill. Thinking about pacing, tone of voice, and articulation while still delivering content to listeners in an engaging way is a practice that takes time and effort to perfect. While interview format podcasts allow for interaction akin to a conversation, solo podcasts with only one person speaking can feel unnatural … Read more
For beginners and professionals alike, role models are key in continuous improvement. While this is true in every area of life – from the mundane to the complex – for those of you looking to attract and maintain a loyal listener base to your podcast, role models allow you to find areas for improvement and … Read more
Podcasts are hugely popular among scientists, comedians, celebrities, experts, and even regular people just looking to share their insights with an audience. With over 1,500,000 active podcasts as of October 2020, an increase from 850,000 in January 2020, on thousands of popular and niche topics, the podcast market is growing rapidly… And so is the … Read more
I get a lot of people asking why they should choose Instagram to promote their podcast so here is my insight on why and how you should use the platform for promoting your podcast episodes. Firstly, Instagram is still a rapidly growing platform with a great fan base that makes it a very useful tool … Read more
The great thing about the podcast medium is that different types of formats can work. If you’re a creative person, a podcast, although not visual can still allow you to express yourself and put your stamp on the production. Although many podcasts follow the same format with one or two hosts featuring guest interviews, it … Read more
You should treat your podcast like a brand. The more episodes you produce, the guests you attract, and downloads you receive all help towards building that brand. Imagine a brand though without a website, when would that ever make sense? In the digital era we live in, it wouldn’t – ever. With that in mind, … Read more
It only takes a glance through Google to realize this is quite a tricky topic. Both audio blogs and podcasts are there to provide information on a subject, and this is done with the intent of building the listeners’ interests and knowledge. So how are they categorized and what makes one an audio blog and … Read more
Inviting guests to chat on your podcast is a win-win scenario. And you probably already know that it’s one of the best ways to grow your audience. It gives you access to your guests’ social network and the chance to increase your listenership. Your guest will be looking for exposure, but it’s also a great … Read more